Introduction

Design an effective marketing strategy by defining your ideal customer. 

Development

What is a buyer persona? 

• It is a semi-fictional representation of our ideal consumer. 

• It’s also an archetype of the consumers of our products or services. 

What is the importance of buyers persona? 

They help us by: 

• Defining the audience we want to attract and convert. 

• Gaining a deeper understanding of our target audience. 

• Targeting marketing specific actions for each of them. 

How to create a buyer persona? 

1. Determine what information you need. 

2. Collect the data. 

3. Differentiate between different customer profiles. 

4. Tell the story of your buyer persona. 

What does a buyer persona profile include? 

1. Name. 

2. Socio-demographic characteristics. 

3. Personality description. 

4. Interests and objectives. 

5. Pain points and challenges. 

6. Purchasing and consumption preferences. 

Conclusion

• You now have all the elements to create a buyer persona. 

• Use them and give your marketing strategy a boost!