The monograph on digital design tools for SMEs highlights the importance of graphic design as a key tool for organizations seeking to compete in today's market. It emphasizes that graphic design, understood as the art of visual communication through images, text, illustrations, or symbols, allows businesses to convey effective messages that connect with their audience. In this context, digital graphic design emerges as an evolution of traditional design, leveraging digital technologies to enhance the creation and modification of products, services, and interfaces. The main difference lies in the fact that traditional design uses manual tools, while digital design enables constant updating and personalization without the need to redo the creative process from scratch.

One of the most relevant points is how digital graphic design contributes to the economic success of businesses. According to recent data, organizations that invest in high-quality design achieve twice the annual profits compared to those that do not. This is due to several benefits of digital design, such as improved effective communication, reinforcement of brand identity, visual appeal of content, and enhancement of user experience. Additionally, digital design facilitates the visibility of businesses on online platforms and social media by adapting content formats to maximize their impact and reach. The monograph also presents use cases in specific sectors where digital graphic design has a significant impact, such as advertising, web development, and the publishing industry. In these fields, digital design enhances the aesthetics of products and services and facilitates the creation of strong and consistent brand identities.

The monograph also includes examples of SMEs that have improved their performance and reach through the correct application of digital graphic design. These success stories demonstrate how a strategic investment in design can transform a company's online presence, improve the usability of its platforms, and increase its visibility in the market. To achieve this, the use of various tools and technologies accessible to beginners is recommended, including Piktochart, Canva, Vectr, VistaCreate, and Gravit Designer. Each of these tools offers specific functionalities that can be leveraged based on the needs and capabilities of each business.

Finally, best practices are proposed to optimize the impact of digital graphic design in SMEs, such as promoting respect for copyright, considering functionality in addition to aesthetics, and setting clear marketing and sales objectives. These recommendations aim to ensure that design strategies are attractive, effective, and aligned with the company's business goals. However, it is worth noting that if a large-scale digital graphic design strategy is to be implemented, it may be advisable to hire professional experts in the field to achieve high-quality results.