TikTok Shop, a new sales opportunity for your business
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This new version of the well-known app presents a great opportunity for SMEs and freelancers to showcase their products.
In this article, we tell you how this feature has worked in other countries, what sales models exist, and how you can register your SME to start selling on this application. Don't miss it!
TikTok Shop is an integrated tool within the app that has come to revolutionize and simplify e-commerce, allowing SMEs to combine the virality of this social network with product purchases.
Thanks to this new functionality, users can purchase products they have seen in organic videos, live videos, or in the sellers' own catalogs directly from the app. This results in a simpler and smoother shopping experience.
The beginnings of TikTok Shop
Although TikTok Shop landed in Spain at the beginning of 2025, its history began much earlier. The platform was launched in some Asian countries in 2021, and in September 2023, it made a big international leap by expanding to key markets such as the United States and the United Kingdom. Since then, its growth has been unstoppable. According to aftership data, TikTok Shop generated 11 billion dollars in 2024, consolidating itself as one of the most influential social commerce platforms on the market.
According to GfK data, TikTok closed 2024 with almost 24 million unique users in Spain.
This success is largely due to its ability to offer multiple promotion options. In this way, companies can showcase their products creatively, improving their organic reach and reaching new audiences. Next, we tell you the ways in which you can showcase your products within this application.
What features does TikTok Shop offer?
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Live Shopping: Through live broadcasts, you can present your products to users in real-time. They can ask questions live and purchase them instantly.
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Direct purchase from videos in the "For You" Feed: You can link your products with the videos you upload to the application. These will appear on the wall of your target audience.
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Product showcase: On your brand's profile, you can create a complete catalog with your products for users to make their purchases.
Source: TikTok Shop Blog
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Affiliate program: Additionally, creators can earn commissions by promoting your products and helping your brand reach new audiences.
If you are wondering how to start selling on this application, we tell you the steps you must follow.
How to create an account on TikTok Shop?
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Register on TikTok Shop:
The first step is to create a seller account. To do this, you must access from the official TikTok Shop page, where you can create a new account or link your TikTok account.
At the end of the registration, the platform will automatically verify your account as part of the European Union (EU) region, associating it with the country from which you accessed.
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Choose the type of profile:
At this step, TikTok will ask you to configure your account as a business or as a freelancer.
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If you are a business: you must provide the business address, claims address (visible to the public), and the company representative's details. You will also need to include and verify your personal data.
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If you are a freelancer: you will need to provide your personal data, such as name, address, and identity document. Additionally, you must send a photo with your document so that TikTok can verify your identity.
In both cases, it is essential to provide a recent proof of address (a utility bill or bank statement less than 3 months old).
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Start setting up your store:
It's time to create your store within TikTok Shop. During this step, you can set the name and logo, contact details, and shipping and return address.
You can also set up your email and contact phone number. This will be the means through which you will receive all the news about your store.
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Review and approval:
Once you have set up all your data, and before you start selling, you must submit a seller application. TikTok will review all the information provided and, if everything is correct, will approve your account within 2 to 3 days.
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Advanced settings:
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Responsible persons: from the Qualification Center, you can add other people who will help you manage the store.
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Manufacturers: provide information about the manufacturers of your products so that they are available when uploading new items.
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Logistics services: indicate the pickup address and the return address.
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Customer service: set up the contact details visible to customers in case of inquiries or complaints.
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Banking information: add your bank details (country, IBAN, BIC, email, and, if necessary, a bank statement). Make sure the information matches the registered holder.
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Publish your products:
It's time for the truth, with your store set up and validated, you can start publishing your products. For this, TikTok offers you three options:
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Manually: uploading each product separately.
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Synchronization with your online store: if you use platforms like Shopify, you can connect your store directly with TikTok Shop so that all products synchronize automatically.
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Using Excel or Google Sheets: if you have a record of your products in a spreadsheet, you can upload it directly using this option.
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Link your TikTok account:
If you haven't done so yet, it is recommended that you link your TikTok and TikTok Shop accounts. This way, you can create promotional videos or live broadcasts to boost your sales and reach more people.
With a fast, simple, and secure purchasing process, TikTok Shop promises to transform the shopping experience on the platform, facilitating the connection between creators, brands, and consumers. Are you ready to try it?
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