What is Google Analytics? 

Google Analytics is an online tool that allows you to analyze the results and metrics of your website. 

With it, you will be able to: 

1. Get to know your audience better. 

2. Get the most out of your website. 

3. Evaluate the results of your strategies. 

4. Base your decisions on real data. 

Doesn't it sound good? If you want to learn more about this tool, here are its Main functions: 

1. Reports snapshot 

This is the section that shows a general summary of the information on your website. For example, the users or the devices and locations from which they access. 

2. Real-time 

It shows you the status of your website at the moment you make your query. You can see where the users who are connected at this precise moment are and what actions they are performing on your business website. 

3. Acquisition 

It shows you the origin of the traffic coming to your website, both geographically and by systems or devices. This way, you will be able to identify the most effective channels to reach your audience. 

4. Engagement 

In this section, you will learn about the behavior of users when they browse your website. Thus, you will have the opportunity to know which pages are the most visited and the time that passes between visitors' actions. 

5. Monetisation 

Finally, Google Analytics offers the possibility to know the revenue you receive thanks to your website, if you have this function. It will show you the total revenue, buyers, new customers and purchased items. 

Remember that, in each section, you will be able to investigate in more detail the information you want to consult, so that you don't miss anything! 

• Conclusión: 

You are now ready to start using Google Analytics! Get the most out of your website and boost your SME's resources. 

Empower your SME website with Google Analytics!