Every company has a brand through which it is perceived by those who know it, both online and offline. Nowadays, it is through the digital world where this brand is gaining ground. The presence on the Internet allows the company to reach both its target audience in an agile way, as well as a wider audience in general, thus increasing its promotion. The interrelation of the concepts of brand, culture and digital presence is important, since, in order to have a digital brand, the first thing is to have a digital presence and, previously, a digital culture. For this, it is necessary to have the will to be present in this environment and to look for the latest trends, which constitutes the digital brand. 

When we talk about brand, we refer to one of the intangible components of a company that defines its business and differentiates it from the rest. Nowadays, it is important to talk about this brand as "digital branding", or digital identity, which is the representation of that brand in the digital environment.  Its components are the name, the logo, the corporate colour, the design and the content it generates. 

Digital culture is the set of practices and values that a company has regarding the use of digital technology in its operation. It is reflected in the application of digital technology in its operations. The main elements of digital culture are innovation, agility, digital communication, customer focus and continuous improvement. 

If we refer to digital presence, we are talking about the representation of the company or brand in the digital universe, which generates a vision of that company or brand, which is constituted by taking care of that digital presence. It is essential nowadays and is materialised in the company's spaces such as the official website, social media accounts, online business directories, presence in listings such as company profiles, among others. If a company has a brand and digital presence, it will find advantages such as greater expansion, greater interaction with potential and real customers. 

There are many methodologies to create a brand, but if we are inspired by the design thinking methodology, we will achieve a strong brand with online positioning. 

Once you already have an online presence, and therefore a digital brand, you can decide to promote another digital brand in order to redefine your company, to find a bigger niche in the market or to improve aspects that are not working. 

Any company or business that has a digital presence can generate a strong brand and differentiate itself from competitors or generate a brand that is not very strong and does not have this differentiation. This is why achieving a strong brand is difficult, but it is essential to look for it.