Find out how to quantify the performance of your retailer's digital strategy!

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Tags
- SME maturityMiddleTopic
- Comercio electrónico
Scope to digitize- Commercialisation
Find out how to quantify the performance of your retailer's digital strategy!

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Customer acquisition cost (CAC). Financial investment needed to obtain a new customer in a specific period.
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Average ticket. Average customers spend on each purchase.
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Number of visits. Number of visits your e-commerce receives in a period
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Return on investment (ROI). Indicates the profitability of an investment.
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Click-through rate (CTR). Number of clicks on your website in relation to the number of times it appears in a search.
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